When Virgin Voyages launches its first cruise in 2020, you can be sure of one thing: There won’t be any kids on board.Â
At a keel-laying ceremony last week, company CEO Tom McAlpin announced that bookings from passengers under 18 will not be accepted so that the ship can supply a “more elevated and premium experience,” reports Travel Weekly.Â Â
The move, dubbed “Adult by Design,” is part of an industrywide effort to make cruising attractive to groups outside of its traditional target demographics: seniors and families.
As in many other travel-related businesses, millennials in particular are hotly coveted by cruise linesâ€”hence the surge in features said to be favored by those in their 20s and early 30s: D.J.-led dance parties on deck, expanded culinary options, more adventurous and “authentic” excursions, and so on. Virgin’s no-kids policy could be seen as part of the same shift toward the trendy.Â
The new cruise line won’t be the first to keep out youngsters; some small luxury outfits frown upon kids. But with three ships designed to carry up to 2,800 passengers apiece, Virgin Voyages will be the biggest child-free line at sea.Â
The first cruise is expected to set sail from Miami in 2020.